The performance and speed of web pages are crucial to the usability and customer experience. You will lose not just visitors, but also prospective clients if your site is too sluggish. Search engines like Google use a website’s performance when ranking it, thus while enhancing your site’s performance, you should look at everything.
Every second is critical to the success of your website and we are here to help you fix your website once and for all.
Best Ways to Optimize Website Performance
That is why we have compiled a list of speed optimization tactics that you may employ to increase your website’s performance while also improving customer experience.
Defer Loading Content When Possible
We can use Ajax to design web pages that can be updated concurrently at any time. This means that instead of refreshing the entire page when a user performs an action, we may only update bits of the page. As a result, the urgent content is loaded first, followed by the rest of the folds. This is also part of Google’s FID and LCP metrics for assessing site performance.
An image gallery is one example. Image files are large and heavy; web page loading rates may suffer as a result. When the user first views the web page, we may just show thumbnails of the photographs and then click on them. We can then retrieve the full-screen images from the server asynchronously and update the website. So, if a user only wants to view a few images, they don’t have to wait for all of them to be downloaded. This kind of development is referred to as passive loading or lazy loading.
Use External JS and CSS Files
Inline CSS use also increases web page render times; it allows the browser to work less while rendering the page since it knows all of the style rules that it needs to apply when everything is defined in your main CSS file.
Use Caching Systems
If you realize that your site is communicating to your database in order to create the same stuff, it is time to start implementing a caching solution. With a caching system, your site just needs to generate the material once rather than creating the material each time your viewers visit the page. Don’t bother about caching systems, renewing caches on a frequent basis, so that web pages (such as a blog post with comments) are constantly updated. You have nothing to be concerned about.
Major cloud based content management systems, such as WordPress and Drupal, include dynamic caching features, which dynamically convert pages to static HTML files to prevent unnecessary server processing. Look into WP Super Cache for WordPress (one of the six critical WordPress plugins that Six Revisions has installed). Drupal has a page cache mechanism.
Avoid Resizing Images in HTML
If the original image is 1280x900px but needs to be 400x280px, it should be downsized and restored using a Photoshop image editor rather than using HTML width and height attributes (i.e. img width=”400″ height=”280″ src=”myimage.jpg”/>). Naturally, because a large image takes up more space in the file than a little one.
Instead of resizing a photograph in HTML, an image editor like Photoshop will resize it and then save it as a new file.
Stop Using Images to Display Text
Text in a frame is not only inaccessible to screen readers and completely useless in SEO, but it also raises the load rates of your websites with photos showing text, as more photographs make a web page heavier. You’ll need to learn about the CSS @Font-Face property if you want to display text more efficiently on your website utilizing custom fonts. Of course, you must choose if sending font files is preferable than delivering images. If you are unfamiliar with development, get assistance from website development firms that can accomplish it for you for a fee.
Ready To Improve Site Performance?
There are several simple methods for increasing the performance of the website. You may utilize Google’s own tools, such as Google Lighthouse and Google Page Speed Insights. If you need assistance in boosting site performance and are seeking web developers, you may find the top website development firms on Distinguished.io, a b2b ratings and reviews portal.